Rebranding for Armenia's first private insurance company. Historically, both interpersonal and business communication in Armenia has always involved a lot of personal networking. This is why we used a metaphor of dialogue and face-to-face communication as the basis for the company's new visual identity. The brand's revamped logo is the initial capital letter of the brand name that is composed of two speech bubbles in vivid colours – a metaphor of informal dialogue, of human talk. The logo is also designed to resemble a shield that stands for security and a focus on the clients and their wellbeing.