BRANDING
crea→effectivity
effe→creativity
How we do it
We know that brands live in the minds, not on the pages of a brand style guide. And we also know how to find the right place in the consumers' minds for your brand
26
years in branding
We've brought hundreds of brands into being, and if we take the brandbooks we have designed, there'll be enough pages to wrap around planet Earth... twice!
170+
awards at advertising festivals
Including: Red Dot Award, Dieline Awards, Pentawards and Cannes Lions. Some were the first ever awards won by a Russian company.
of the brands we created are now alive and thriving in their markets, including foreign markets.
80%
+45%
+15-25%
to perceived quality
to CTR
to brand awareness
+15%
Our projects will give you:
What can we do
We don't view a project as being either 'creative' or 'effective'. To us, both categories are essentially the same. We seek to identify the target customers' real drivers and obstacles and get to the bottom of their actual needs. We explore hypotheses, build brand positioning solutions and use our in-house developed tools.
consumer branding
corporate branding
The consumer market is a dynamically changing sector that requires utmost attention to detail and a good grasp of trends. For any brand, a missed opportunity means instant and utter failure. At the same time, this is exactly what makes creating effective solutions for this segment so exciting.
We study the company, its corporate code and ambitions. Then we rethink the information we have obtained factoring in the marketing context, the insights of competition analysis and global best practices.
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WHAT WE CAN DO FOR YOU:
- Building new brands
- Retail design
- Company or organisation rebranding
- Retail design
- Company or organisation rebranding
AND MORE:
- Product logo design
- Promotional items design
- Merchandize design
- Promotional items design
- Merchandize design
- Brand audit, identifying drivers and barriers,
- Developing the idea and strategy
- Translating the concept into visuals and words
- Developing the idea and strategy
- Translating the concept into visuals and words
Our work includes several phases:
articulating the insights
consumer branding
corporate branding
The consumer market is a dynamically changing sector that requires utmost attention to detail and a good grasp of trends. For any brand, a missed opportunity means instant and utter failure. At the same time, this is exactly what makes creating effective solutions for this segment so exciting.
We study the company, its corporate code and ambitions. Then we rethink the information we have obtained factoring in the marketing context, the insights of competition analysis and global best practices.
- Brand audit, identifying drivers band barriers, articulating the binsights
- Developing the idea and bstrategy
- Translating the concept into bvisuals and words
- Developing the idea and bstrategy
- Translating the concept into bvisuals and words
Our work includes several phases:
- Product logo design
- Promotional items design
- Merchandize design
- Promotional items design
- Merchandize design
- Building new brands
- Retail design
- Company or organisation brebranding
- Retail design
- Company or organisation brebranding
AND MORE:
WHAT WE CAN DO FOR YOU:
Brand development
from product idea to packaging
from product idea to packaging
the dieline awards 2021
silver
The biggest rebrand of 2022
by the Coca Cola Company
awards 2021
red dot
9 AWARDS
2021
PACKAGING DESIGN 2020
WHITE SQUARE
Packaging 2017
AD
BLACK SEA
BLACK SEA
INCREASED SALES
following the branding project
BRANDING 2021
MED MEN
COMPREHENSIVE
rebrand of 3 product lines and dozens of SKUs
INCREASED SALES
following the branding project
MED MEN
BRANDING /HEALTH & WELLNESS 2021
Packaging 2017
AD BLACK SEA
for Armenia's first private insurance company
SUCCESSFUL REBRAND
for an international services provider for the oil and gas secto
Top project
DYNAMIC VISUAL IDENTITY
for a dynamic cryptocurrency corporation
hockey club
in Uzbekistan
1st
TRANSLATE
YOUR BRAND
We know how to help a brand localize in a foreign market. We do know how it has to look, feel and sound in Russian - unlike manyof the brands who have ventured into the Russian market all on their own.
The new opportunities and gaps in the market look really enticing. Meanwhile, the Russian language is very
nuanced and so is the country's cultural code. Here, you can ruin your first impression before you even know it.
The new opportunities and gaps in the market look really enticing. Meanwhile, the Russian language is very
nuanced and so is the country's cultural code. Here, you can ruin your first impression before you even know it.
HOW DO THEY SAY IT IN RUSSIAN
We know
THE RUSSIAN LANGUAGE LANDSCAPE:
We will help the
BRAND BLEND IN WITH
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We will help the brand
BLEND IN WITH THE RUSSIAN
Naming and reNaming
Adjusting the visuals and communication strategy
Positioning analysis
LANGUAGE LANDSCAPE:
THE RUSSIAN LANGUAGE LANDSCAPE:
We will help the
BRAND BLEND IN WITH
the brand BLEND
We will help
IN WITH THE RUSSIAN
Naming and reNaming
Adjusting the visuals and communication strategy
Positioning analysis
LANGUAGE LANDSCAPE:
170+
12
No.2
awards in 2021
in the national branding agencies creativity ranking
AWARDS AND RATINGS
awards total
Dieline Awards / STP / STOIC / OPTILINE/ EUROBEST / STOIC/ EPICA AWARDS / STOIC/ RED DOT DESIGN AWARD / VALIO LAPLANDIA / CAVIAR FAMILY / 648 / POLYSAN / GRILLMANIA / OPTILINE / INGRO PUMPS/ SELIZHAROVO CANNERY / SUNFEEL/ PENTAWARDS / VALIO LAPLANDIA / CAVIAR FAMILY / STOIC / OPTILINE / SAMSON / UNCOMMON BIRD / POLYSAN / 648 / VERTEX - GINOCOMFORT / INGRO
Dieline Awards / STP / STOIC / OPTILINE/ EUROBEST / STOIC/ EPICA AWARDS / STOIC/ RED DOT DESIGN AWARD / VALIO LAPLANDIA / CAVIAR FAMILY / 648 / POLYSAN / GRILLMANIA / OPTILINE / INGRO PUMPS/ SELIZHAROVO CANNERY / SUNFEEL/ PENTAWARDS / VALIO LAPLANDIA / CAVIAR FAMILY / STOIC / OPTILINE / SAMSON / UNCOMMON BIRD / POLYSAN / 648 / VERTEX - GINOCOMFORT / INGRO
Dieline Awards / STP / STOIC / OPTILINE/ EUROBEST / STOIC/ EPICA AWARDS / STOIC/ RED DOT DESIGN AWARD / VALIO LAPLANDIA / CAVIAR FAMILY / 648 / POLYSAN / GRILLMANIA / OPTILINE / INGRO PUMPS/ SELIZHAROVO CANNERY / SUNFEEL/ PENTAWARDS / VALIO LAPLANDIA / CAVIAR FAMILY / STOIC / OPTILINE / SAMSON / UNCOMMON BIRD / POLYSAN / 648 / VERTEX - GINOCOMFORT / INGRO
170+
12
No.2
awards in 2021
in the national branding agencies creativity ranking
awards total
AWARDS
RED DOT
Packaging Design 2021
СAVIAR FAMILY
When you say caviar, you think luxury. Those who can afford it are usually described as having been born with a silver spoon in their mouths. We decided to put a twist on the old saying and create a distinctive brand mascot who seems to have been born with a grain of caviar in its mouth, instead of the silver spoon. The mascot is smiling deviously and sticks out its tongue, on which a grain of caviar can be seen. Luxury no longer has to rely on gold coating or overloaded imagery - in fact, it can be cheerful, genial and playful. And, most importantly, it can also be highly visible.
Pentawards
FOOD: Gourmet foods 2021
We find environmental responsibility and sustainable consumption truly inspirational, so our idea was 'REinvent, not OVERproduce'. This is how we came up with our Multivase –
a thing that defies 'thingism' and excessive consumption. Its transparent, ESG-friendly nature is what makes it a perfect corporate gift that addresses every environmental concern that modern companies may have about promotional products.
a thing that defies 'thingism' and excessive consumption. Its transparent, ESG-friendly nature is what makes it a perfect corporate gift that addresses every environmental concern that modern companies may have about promotional products.
MULTIVASE
Brand development
FROM PRODUCT IDEA TO PACKAGING
PULPY
The Pulpy brand lacked a coherent communication startegy for the digital space. This is why we developed a detailed guidebook and a template base for all the formats of online communications. As part of the project, we defined the rules for using each of the brand's key visuals in different channels and established the digital communication procedure for the various channels used
by the brand.
by the brand.
by the Coca Cola Company
The biggest rebrand of 2022
STP
AWARDS
Dieline
PROMOTIONAL PACKAGING 2021
A comprehensive brand development and packaging design project for Japanese brake systems. What do drivers and advertising agencies have in common? Both need to have an eye for every little detail. We used this approach to create something really powerful, inspiring and uniquely tailored to
the Russian market.
the Russian market.
LIKE A BIRD
AWARDS
WHITE SQUARE
Packaging Design 2020
Our task was to build a philosophy and design the packaging for Polezzno's new line of healthy grains. Small packages for those who eat like a bird. A brand that targets women who are mindful about their diet. The picky eaters who care about the quality of products they use. Everyone out there who is looking for ways to diversify their diet while watching their serving sizes.
This beautiful branding project was inspired by the taste... that is quintessential Lapland.For the brand's new line of yogurts, we created a package design that was the epitome of the North. We reinvented Finland's traditions and came up with spot-on imagery which enabled the product to win shelf-space and the hearts of the customers.
VALIO
AWARDS
RED DOT
Packaging Design 2021
Pentawards
FOOD: Dairy and soya based products 2021
A metaphor-packed case for what may seem a 'mundane' thing - disposable gloves. We created a brand that is absolutely unique for the B2B segment, one that communicates its key value proposition through the name and visuals alone. The package apperas to be covered with tight-fitting glove material that realistically reproduces the product's texture. Under the surface of the material, there seems to be a sharp object that could potentially cut through the material. Only it does not - it just stretches the elastic top layer. No wonder, because this is Stoic - a product that can withstand any daily wear and tear you may encounter.
STOIC
AWARDS
Pentawards
Professional conceptual work 2021
Dieline
2 AWARDS 2021
White Square
Packaging of non-food products 2021
Silver Mercury
BEST CRAFT OF BRAND PACKAGING 2021
European Design Awards
PACKAGING. HEALTH & BEAUTY PACKAGING 2021
Eurobest
Design - Beauty / Healthcare 2021
Epica
Packaging Design 2021
среда
Дизайн упаковки 2021
At times, even skincare brands could use some extra care and attention.We provided 360-degree total-care services for the first brand promoting a holistic approach to skincare. We helped the brand build a new skincare culture that is based on improving skin health. In addition to brand positioning development and packaging design, we created a comprehensive concept of product distribution at points of sale.
LE SANTI
AWARDS
MED MEN
BRANDING / HEALTH & WELLNESS 2021
Red Apple
Labels and Packaging 2017
Packaging design for La-Kri, a line of skincare products. The brand has so much care to give that you can take a break from being an adult and be a kid again. This is why we felt we needed something more than just a package design: we created a whole new world, one that feels cozy and seems to be inspired by fairy-tales. The emotionally charged original graphics shaped the product's unique image and created a special atmosphere of kindness, serenity and harmony that the brand projects.
La-Kri
AWARDS
MED MEN
BRANDING / HEALTH & WELLNESS 2021
Asepta oral care product line rebrand. Now that the brand targeted a wider audience, it identified three main segments: therapeutic products, oral health products and children's products. The three product lines share a single key visual - the capital letter 'A' that makes a strong reference to the cross – the traditional symbol of medicine. The front panel of the package has two layers: the constant 'medical' element and a variable one that clearly states the purpose and the target audience of the line.
ASEPTA
COMPREHENSIVE
rebrand of 3 product lines and dozens of SKUs
This was one our most inspirational branding projects. We were tasked with brand positioning development and identity design for Uzbekistan's top hockey team. We used in-depth research to come up with a concept that was about the power to bring people together and be a team, about the nation's nonconfrontational identity and its rich traditions. The approach was pretty unusual for hockey where rough play has always been part of the game.
HUMO
1ST
HOCKEY CLUB in Uzbekistan
KTIB
KTIB is an ambitious business, a next-level industry expert.
According to the brand style guide, all corporate marketing materials, including the booklet itself, should use the simple black colour. The key visual is a line in vivid green that connects all the elements into a coherent whole.
According to the brand style guide, all corporate marketing materials, including the booklet itself, should use the simple black colour. The key visual is a line in vivid green that connects all the elements into a coherent whole.
Top project
for an international services provider for the oil and gas sector
Patties by Miratorg are the right kind of ready-to-cook food made to the brand's highest manufacturing standards. To highlight the 'clean' list of ingredients and the idea that the patties are easy to cook, we used chaste pastel colours and minimalist visuals for the package design, with an image of a fried patty as the central focus.
PATTIES BY MIRATORG
INCREASED SALES
following the branding project
648
AWARDS
AD BLACK SEA
Packaging 2017
pentawards
FOOD 2017
reddot
Food Packaging 2017
A product that is made using a unique cooking technology. The chicken is first baked and then placed in a high-temperature infrared tunnel oven for perfect browning. 648 stands for the temperature that is essential for getting that signature golden chicken skin. Most of the communication's effect is achieved not by the label itself, but by the innovative material that is used for packaging. The foil package highlights the technology used for cooking the chicken and communicates the brand's commitment to innovation.
Research, insights, brand positioning platform and visual identity for a cryptocurrency corporation. As a brand that adheres to the 'Our Story, Our Way' philosophy, a brand whose mission is to change the world, MINE has adopted an ever-changing, dynamic visual identity.
MINE
DYNAMIC VISUAL IDENTITY
for a dynamic cryptocurrency corporation
Rebranding for Armenia's first private insurance company. Historically, both interpersonal and business communication in Armenia has always involved a lot of personal networking. This is why we used a metaphor of dialogue and face-to-face communication as the basis for the company's new visual identity. The brand's revamped logo is the initial capital letter of the brand name that is composed of two speech bubbles in vivid colours – a metaphor of informal dialogue, of human talk. The logo is also designed to resemble a shield that stands for security and a focus on the clients and their wellbeing.
NAIRI
SUCCESSFUL REBRAND
for Armenia's first private insurance company