Asepta oral care product line rebrand. Now that the brand targeted a wider audience, it identified three main segments: therapeutic products, oral health products and children's products. The three product lines share a single key visual - the capital letter 'A' that makes a strong reference to the cross – the traditional symbol of medicine. The front panel of the package has two layers: the constant 'medical' element and a variable one that clearly states the purpose and the target audience of the line.
rebrand of 3 product lines and dozens of SKUs