648
AWARDS
AD BLACK SEA
Packaging 2017
pentawards
FOOD 2017
reddot
Food Packaging 2017
A product that is made using a unique cooking technology. The chicken is first baked and then placed in a high-temperature infrared tunnel oven for perfect browning. 648 stands for the temperature that is essential for getting that signature golden chicken skin. Most of the communication's effect is achieved not by the label itself, but by the innovative material that is used for packaging. The foil package highlights the technology used for cooking the chicken and communicates the brand's commitment to innovation.